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This guide is meant to walk you through the steps of setting up your commencement Amazon listing. Although each product is unique and may require additional fields on Amazon, this step-past-pace will cover all of the basics.

By the end of this article, you should be able to take each stride yourself and use them to create your ain Amazon product listing. For the sake of case, I'll be creating a listing for a h2o bottle, and because this isn't a true production of mine, I won't arrive through all the shipping setup.

Let's bound in!

STEP #1: After logging into your Seller Central account, click on "Add together a Product" under the Inventory drop down carte du jour. (Note: You can as well upload products past clicking on "Add Products via Upload". This method is beneficial for various kinds of products, merely if this is your first listing, you may be overwhelmed past the spreadsheets involved.)

Pace #2: On the Add a Product page, y'all may choose from three methods. Kickoff, you can add a product which is already on Amazon. Y'all tin can practice this by searching for the product past proper noun or product ID. Second, you can click on "Create a new product listing" just below the search box. This is to be used if you are uploading a brand new product that is not currently selling on Amazon. Third, if yous're wanting to upload multiple products at once, yous can use the "bulk upload" feature to the right of the screen.

For the sake of this guide, I'll be showing yous how to create a new product listing with the second method.

STEP #3: Once yous've clicked on "Create a new production listing", you lot'll exist asked to assign your new product to an Amazon category. Y'all may find the category i of two ways: using the search characteristic or past browsing the categories.

For sake of ease, I like to simply use the search engine function.

STEP #iv: After typing your product into the search bar, you'll be given all of the possible categories for that specific product. For my water bottle, I am given 12 different choices in which my water bottle will fit. Choose the i that is most appropriate to your product.

For my water bottle, I'll cull the quaternary option, "Sports Water Bottles".

STEP #v: Fill in the Listing Info for your new product. On the side by side folio, you'll notice that your listing information is divided into 7 tabs: Vital Info, Variations, Offer, Images, Description, Keywords, and More Details.

I'll walk you through the major fields of each tab, but allow'due south start with the outset tab - Vital Info.

Tab #1 - Vital Info

i. Product Proper name:

Your product name will be the title each customer sees on your listing. It's essential that you pack as many keywords and features as possible into your title. Instead of simply using "Water Bottle" equally my product name, I used "Lightweight Insulated H2o Canteen, 18 oz., for hiking, camping ground, biking, and work". And my title could proceed every bit long equally I stay inside the 250 characters limit.

For more management as to how to create your title, check out our other article "How To Optimize Your Amazon Production Title".

2. Manufacturer and Brand Proper noun

If you're selling your own individual-label product, you'll simply utilize your brand/visitor name for both of these fields.

3. Manufacturer Role Number

You lot won't demand this unless y'all're product is actually a replacement role for another product.

four. Packet Quantity

Since I'm not selling a 2 or 3 pack of water bottles, I'll enter 1 hither.

5. Material Blazon

Click inside the field to exist given a list of materials to cull from. I'll pretend my h2o canteen is fabricated of plastic.

6. Color and Color Map

I enter the color of my product, just I exit the Color Map field empty. If you lot're planning on selling multiple colors, yous'll make that clear when we come up to the Variety tab.

vii. Shape

If this doesn't apply to your product, leave information technology bare. I used "Round", but I call back most customers would guess that.

8. Lens Colour

You can exit this blank as well unless your product really has a colored lens.

9. Size

Here I could employ either 18 oz. or Ten-Large, depending on what I want to emphasize.

10. Hand Orientation and Tension Supported

Neither of these utilise to my water bottle.

11. GTIN Exemption Reason

Most products are required to have a GTIN (Global Trade Identifier Number) which is generally something like a UPC or (for books) an ISBN. However, you tin be given an exemption depending on your product category. If you're interested in pursuing an exemption, here'south Amazon'south guide to product categories and exemption possibilities:

12. Related Product ID Type and Related Product ID

If your product is linked to another product, you should enter the other product'southward ID here. For example, if my water bottle was only compatible with a specific bicycle, and then I'd link my water canteen to the bicycle's UPC here. If your production is a solo production, exit these fields empty.

13. Item Display Dimensions and Weight

Here, you lot'll enter the length, width, and weight of your product.

14. Weight Supported and Display Maximum Weight Recommendations

These don't apply to the water bottle, but if your item is designed to back up weight, then requite the customer that information in these fields.

15. Shaft Length

Moving on.

16. Production ID

Every bit I stated above, every product will need a Product ID in order to be sold on Amazon. This ID (generally a UPC) will distinguish your production from every other product. You lot can check with the manufacturer for this information or if you've created a individual label product you'll desire to purchase a UPC lawmaking for your new production. There are a variety of websites that sell UPC codes in various bundles (just search for cheap UPC barcodes).

Congratulations! You've completed the beginning tab of data in your list. Let's motion on to the second tab, Variations.

Tab #two - Variations

If your product will come in a diversity of colors or sizes or any other distinct varieties, y'all'll need to indicate that hither. But open the drop down carte and choose the type of variation that fits your product.

After you lot've chosen a variation, more fields volition be revealed to give actress clarification to your product listing. Only fill in the different variations you lot have inside that theme, then click Add variations.

Once you've added the variations, they will appear below. Now simply fill in the appropriate information for each variation, and you're done!

1 more than tab done! On to the next!

Tab #3 - Offer

ane. Import Designation

You are not required to fill in this tab, but if it will help you lot, choose the appropriate designation.

2. Country of Publication

Skip this unless your product was published.

3. Seller Warranty Description

If you offer whatever kind of warranty or guarantee on your product, enter it hither. I typed, "If for any reason you are unhappy with the water bottle, nosotros offer a full, money-back guarantee."

4. Release Date

If you wish customers to know when you lot released this product, do so here. Well-nigh sellers volition leave this blank.

5. Country every bit Labeled

If your product was not made in the USA and your label reveals the origin state, you can include that information here.

6. Is Gift Wrap Available and Offer Tin can Exist Gift Messaged

If you're not using Fulfillment by Amazon and want to let for souvenir wrapping and souvenir letters for your product, y'all can do that here.

7. Tax Code

If you are using Amazon tax collection services, you can enter your code here.

8. Fulfillment Latency

If you're not using Fulfillment by Amazon, you tin indicate the fourth dimension it will take for you to ship the product in one case it has been ordered.

9. Restock Date

You tin leave this field empty.

10. Legal Disclaimer

Mine reads, "As always, please read and comply with all labels and warnings".If you're not sure near the exact wording of your disclaimer, consult your manufacturer or seek legal aid.

eleven. Outset selling date

Simply choose the engagement on which you'd like your product to be available on Amazon.

12. Signed Past

If your production is signed by an individual, yous tin include that information here.

xiii. Fulfillment Channel

At this point, yous'll choose whether yous want to fulfill the orders of your product or permit Amazon to fulfill them. I heartily recommend using Fulfillment by Amazon if at all possible.

Boom! You're done with Tab #three!

Tab #4 - Images

On the Images tab, simply upload the advisable images for your production. Remember to comply with the guidelines given past Amazon on this page.

If you want more management for your production images, be sure to check out our other article, Four Photograph Fails to Avert on Your Amazon Listing.

Tab #5 - Description

The Description tab is divided into two sections: Key Product Features and Product Description.

Key Production Features

The Key Product Features fields will become your bullet points of located nearly the top of your listing, like this h2o bottle listing:

There are two facts you demand to know about your product features:

one) Though Amazon claims it does not, many good sellers take verified proof that Amazon ranks your product based upon keywords within your production feature bullet points. I recommend shoving as many unique keywords as you lot can into these features.

2) Amazon says they limit y'all to 100 characters per field. Yet, if you use more, the words still announced on your listing (they don't truncate the judgement). Now, Amazon may somewhen begin cracking down on lengths of your Central Features, but as of now, they don't seem to mind. My recommendation? Utilise as much space equally y'all can, and fill up that space with keywords.

Product Description

The Product Clarification is ane more opportunity to sell your production to your customer.

Utilize this field to sell the client on the benefits of your product. Don't merely talk virtually the features, but aim to explain how your product solves your customer's bug. You will be express to 2,000 characters.

Woohoo! Y'all're on to Tab #6!

Tab #6 - Keywords

Your Keyword tab is a cardinal part of your Amazon listing. Although no client will actually run across the information you input here, Amazon will apply this information whenever customers search for your product or related products.

Search Terms

Fill each search term field with as many unique keywords as you tin can, and separate each keywords with a comma. Retrieve, in that location is no need to repeat keywords, so if you lot've used a keyword in your title or bullet points, you won't need to employ it again here.

This is why intense research into your keywords is so essential. Yous want to accept enough keywords to use in your title, bullet points, and in these search terms.

Platinum Keywords

Y'all are not a Platinum Seller, so motility forth.

Subject Matter, Other Attributes, Intended Use, and Target Audition

The next four sections are all fields based on drop down menus. But click on each field, and you'll be given a drop down bill of fare of related choices.

You lot may be tempted to skip this function of the process since it does take some time to consummate (and by tab #six, you lot're sick of it). Simply remember, Amazon uses all of this data to catalog your product for customer searches.

Why not give them as much information as possible?

Oh, and by the style, yous're on your last tab!

Tab #7 - More Details

I'm not going to walk through the More than Details blog for 3 reasons:

1) This tab is customized based upon your product category. If y'all're not in the water bottle category, it won't help you to show you lot how to fill this section out because my fields volition be different than yours.

2) It's pretty self-explanatory. You just walk through every field and fill in as many as you can. Some fields will accept nix to practise with your specific product, merely others could be helpful for Amazon to know about.

3) This is the longest tab out of them all!

Only I do need to signal out that this is the tab on which your price is determined. Yous should have two specific places to enter a price:

  • Manufacturer's Suggested Retail Cost: This is not the price your client will pay. It's just the toll you decide a customer could pay if you weren't and so generous. On your actual listing, it appears as the list price. In the example below, the seller entered $35.95 into their Manufacturer's Suggested Retail Price field.

        In the finish, this price becomes an "anchor cost" for your product. It gives your

client a sense of comparing and evokes the sensation of a proficient bargain. Choose

this wisely.

  • Auction Toll: The Sale Cost is the bodily price your customer will pay on your listing. In the higher up previous example, it'southward the $11.97 below the List Price. If you'd similar more direction on finding the right price for your product, follow my three-step process in our article, Follow These Three Steps to Determine Your Pricing Sweet Spot.

Equally I said before, the rest of the fields should be fairly explanatory and customized to your fields. Call back that many of these fields are optional, so if you don't empathize them, yous tin probably skip over them.

Decision

Once you've walked through each of these steps and filled in the essential information for your product, it's time to click on the "Salvage and Finish" link at the bottom.

If the link is still shaded out (not allowing yous to click on it), this is due to a missing piece of essential information. Wait dorsum at the tabs and see if there are whatever that are tagged with a caution exclamation icon.

If so, go to that tab and fill in the field that is highlighted in ruby-red.

If you are nevertheless having difficulty, don't hesitate to use Amazon support by opening another browser window and going back to your main Seller Central dashboard. Click on the "Help" link in the summit, correct-hand corner of the page, so follow the appropriate steps.

3 cheers for you! You just completed all of the steps required to get your product upwardly on an official Amazon listing!

Of course, you lot nevertheless take to set up your aircraft options if you lot're using Amazon FBA, but if you can handle the list part, shipping volition be a breeze.

And depending on your product, y'all may accept a few more fields to fill in. Just by now, all of your basic info should exist practiced to become.

Continue plugging away! Yous've got sales waiting!

Alright yous finished reading. Now that yous've ready your production listing, your adjacent step is to focus on getting production reviews. 1 of the best means to go product reviews is to simply ask your customers. Utilize Salesbacker to automate the process of asking for reviews (takes less than 7 minutes to get up and running). Click here to start for free.